Radio Stats 2021-22
1. 92% OF AMERICANS LISTEN TO THE RADIO EVERY WEEK
Statistics have shown that 92% of Americans above age 12 listen to the radio every week. This implies that radio gets to over 240 million people. Furthermore, the ease with which individuals have access to the radio helps to boost listening. Statistics have also shown that 80% of these individuals listen to the radio in their cars. Since it remains a known fact that most purchase decisions reach finality in cars, the radio, therefore, poses as a great influence. Therefore, brands get the opportunity to have a lasting effect on the listener’s choice of purchase. Furthermore, due to a large number of radio listeners, ads could reach prospects even close to the point of purchase. This wide coverage poses as the edge many brands and companies can take advantage of.
2. 59% OF AMERICANS LISTEN TO THE RADIO EVERYDAY
The radio remains the second-most powerful medium in the United States second only to TV, with 59% of the country’s population listening every day.
3. OVER 6000 RADIO STATIONS IN THE US ALONE
In 2020-21 there are over 6000+ radio stations operating the US. Radio has the coverage everywhere you need to be. Find your audience on the air right now.
4. 25% OF INDIVIDUALS GET MORE INTERESTED IN BRANDS DUE TO RADIO ADS
Statistics have shown that 25% of listeners get more interested after hearing about a brand on the radio. This implies that after hearing an ad on the radio, 25% of listeners get inclined to actually buy. This mainly stems from the fact that most individuals have emotional connections with their radios. Furthermore, radio ads usually contain calls to action which encourage people to go for the brand. Similarly, eight out of ten Americans believe that listening to ads in exchange for free radio remains a fair deal.
5. RADIO REMAINS THE MOST ACCESSIBLE MEDIA
Over 575+ million radio transmitters are present in the United States alone. Including cell phones and other means of listening to the radio, it makes for an additional 896 million sources. And these statistics are based in the United States alone. The reason for this high statistic remains the easy accessibility to the radio. Furthermore, ardent listeners almost always have their radios on especially in stores which imply more listeners. When people visit stores, you can have a guarantee that they would catch snatches of a radio broadcast. Although the digital age is here to stay, these statistics have shown that radio remains a formidable force.
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